Mobile payment systems can be used for purchasing musics, ringtones, wallpaper and games (there are many of these type of service or product offered in Malaysia’s newspaper). Most Malaysian buy these ringtones and games via mobile payment, either via GPRS/WAP or SMS (premium SMS based transactional payments).
There are few types of mobile transaction can be made:
- Premium SMS transaction
- WAP (mobile web)
- Mobile wallet
Premium SMS Billing service lets you take advantage of the growing trend in mobile billing, quickly generating revenue by selling a range of content and mobile services to consumers. PSMS offers many benefits as a mobile billing mechanism:
- Convenience, anonymity, and perceived risk reduction, making it an attractive option to consumers
- A perfect mechanism for consumers, simplifying one-off purchasing and ordering short-term or bulk subscription-based mobile services
- Fast revenue generation, resulting in the availability of funds to reinvest in your business
- Access to consumers who do not maintain credit cards
As the world's largest mobile transaction network, sometimes referred to as a mobile aggregator or SMS aggregator, mBlox manages more than USD $500 million in Premium SMS Billed transactions every year in 15 countries on behalf of businesses
WAP is a simplified version of HTTP optimized to wireless environment. The idea is to use existing Internet and other network capabilities and to fit the content into low bandwidth network. WAP enabled phone connects into WAP gateway, which then does interacting with Internet servers or other services using more powerful protocols.
Mobile wallet is a tool in mobile phone to save sensible information like credit card numbers and passwords. Without a safe storage Bluetooth or IrDA could not realize a mobile payment. Unlike remote method like WAP, SMS or Java MIDP, all the local payments method use either wallet technology or secure SIM cards to store data.
The strategies made my mobile wallet system is as follow:
- Educate consumers about mobile payments, how to use and introduce its functions (e.g. bill payment, mobile purchase)
- Enchance security and confidence to mobile users
- Collaborate with more banks and companies to widen the ability to pay via mobile at the same time it helps to increased customer’s satisfaction and confidence
- Maintain customer’s loyalty
0 comments:
Post a Comment