Example of an E-Commerce Success and its Causes

Example of an eCommerce success and its causes

E-commerce describes the process of buying, selling, transferring, or exchanging products, services, or information via computer networks. Nowadays, e commerce became more and more crucial in organization, society or even customers. Everyone owns at least one computer at home and online transaction become a popular activity that bring our lives toward e-world. eBay is the example.



Almost everyone who has made a transaction on the Internet has used this global online marketplace that trades just about everything, either for the sale itself or to compare prices. Anything may be offered for sale as long as it is not illegal and does not violate the eBay Prohibited and Restricted Items policy. It had successful it business by enrolled it in this field with good strategic planning. Hence, it leads to this business to a long term growth.


There are several factors cause the successful of eBay as below:-



Variety of goods and services

First of all, eBay offers variety of goods and services. Since eBay is the world’s largest online trading community, it provides a wide range, different category of sales items which consist of collectibles, decor, appliances, computers, furnishings, equipment, vehicles, and other miscellaneous items Besides, it also allows people to connect and share very early childhood memories such as collecting stamps, coins, toy and etc. Moreover, the services provided by eBay include education, e-payment, restaurant and auctions.


Security and trustworthiness

Trust and confidence is one of the most important elements contributing to e-commerce success in eBay. eBay creates an environment of trust and safety that will allow the users to come back after sales. eBay have a strong security to protect the seller and buyer confidential private about their account and password by the federal government such as paypal security key, OnGuard Online and etc. It is make customer more confidence and rely to their product and service. Therefore, all sellers who might start the business in eBay website should have the license follow with the law in their country. It will be make buyer more comfortable and trusty about the seller product during the auction bid started.



Easy and convenient navigation
Last but not least, to creation of eBay homepage make life simply as it provide easy navigation. eBay designs homepage that ease the customers by providing different categories of products as well as new products recommendation. Users just need to select their items purchases, simply clicking on the product, the design of the webpage will bring customer to other sites of the products. Users’ friendly webpage allows customers to view on details and explanation on the products before making purchases.